11002085 AOL bought one of the most influential American online media
American Internet-holding AOL Inc agreed to buy the powerful network of information-analytical publication of The Huffington Post. According to Reuters, the deal will amount to 315 million dollars. The merger of AOL and technical capabilities of the drafting machine The Huffington Post participants in the transaction intend to expand the audience of up to 117 million people in the U.S. and 270 million globally. The result of the purchase will be the appearance of AOL the company The Huffington Post Media Group, which integrates all the projects of both content holding. President and CEO of The Huffington Post Media Group will Arianna Huffington, who founded The Huffington Post in 2005. Under her leadership, the publication for five years became one of the most visited news sites in the U.S., and Huffington herself is considered one of the most influential American conservative commentators. The deal continues the strategy of AOL "reprofiling" of the service provider to content provider. Corp., once the one of the leaders of the American Internet market is going, in particular, get rid of the Messenger and ICQ and sotsseti Bebo, as well as unite with Yahoo!. At the same time, the company has already bought in September 2010, leading American tehnoblog TechCrunch, and even earlier – "national" media company Associated Content.