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The most persuasive indirect advertising (product plasement) in American films in 2010 was advertising company Apple. This company was awarded the annual prize Brandcameo Product Placement Awards in the category "Most product plasement" (Overall Product Placement), informs portal Brand Channel. According to estimates Brandcameo, ads Apple has appeared in ten of the 33 films (30 percent), which tops the list of charges in the U.S. in 2010. In second place were Nike, Chevrolet and Ford, who placed advertisements in 24 percent of films. In third place is Sony, Dell, Land Rover and the Glock with the figure of 15 percent. Apple ads appeared in 112 films of 334, which rose to first place in the ranking of the dues from 2001 to 2010. According to this indicator producer iPhone has overtaken Ford (144 out of 334 films). In third place in the ranking was Coca-Cola (96 out of 334). The total number of product plasement in 2010 award went to Brandcameo sequel "Iron Man" with 64 cases of hidden advertising. For comparison, in the first series of films released in 2008, a similar advertisement was only 42. The prize for the worst hidden ads got the film "Wall Street. Money Never Sleeps" (Wall Street: Money Never Sleeps). Directed by Oliver Stone, this film after the film explains the large number of hidden advertising that "we needed help."
