% Post-name%
The Ukrainian Foreign Ministry unveiled a new positioning strategy of Ukraine abroad, said the agency Regnum. The symbols of the brand, "Ukraine" will now be a girl and a boy Garnyunya Sprytko (in Russian language of their names can be roughly translated as Beauty and quick). "The characters are performed in the popular anime directed at both the child and the adult audience," – said creative director of CFC Consulting Yuriy Sak. Sprytko dressed in traditional Ukrainian clothes, but the colors of the costume while fully complies with the Russian flag. The main slogan of the strategy developed by the CFC Consulting commissioned by the Ukrainian Foreign Ministry, will be the phrase "Ukraine – openness." "This refers to an openness to new reforms, tourism development, a willingness to participate in global processes, a willingness to invest," – said Sak. According to him, creating a positive image of the country will boost investment and tourism potential, in particular, before the Euro 2012. Supposed to implement such image projects as Ukraine fashionable, Soul of Ukraine in the heart of the EU, Ukraine: film set a new world of cinema and ProGUGLka streets of Ukraine. In addition, the concept of creating an information portal Ukraineallaboutu.com, which should become a basic source of information about Ukraine, said "Correspondent". Ukraine, this creativity has managed in 100 thousand dollars. "It was possible for a relatively small budget to do something really a fashion" – the director of the Department of Information Policy Minister Oleg Voloshin. According to him, in comparison with image the budgets of other countries, "a drop in the sea." For example, Israel on March 9 announced that it is launching a campaign with a budget of 45 million shekels (12.6 million dollars) in order to distance itself from the other countries in the region, where during the entire 2011 run of excitement.
