15541209 Advertising holding company bought part of a media company for hipsters
Communications holding company WPP has acquired a minority stake in the company Vice Media, which publishes a youth magazine Vice. It is stated in a press release issued on the official site WPP. Holding plans to invest in the company, as well as find new clients for "hipsterskogo" brand Vice Media, says The Marketing Week. Through this collaboration WPP hopes to boost its presence in new media and youth consumer segments. According to the newspaper, Vice, in turn, plans to develop sports and news department. The company also plans to enter markets in China, India, Brazil and South Korea. In addition to WPP in the business Vice Media company decided to invest Raine Group and founder of the television channel MTV Tom Freston. As part of the financing media company will receive about $ 50 million. Vice Media, which opened in 1994 in Canada, now operates in the markets of 30 countries. Besides the issue of the magazine company runs a book and music publishers, portals and VBS.TV Viceland.com, advertising agency, Virtue Worldwide. With Vice Media cooperate Intel, Dell, Levi's and Vitamin Water. At 31 December the company's assets were estimated at 34.3 million dollars. The first issue of Vice Russia should leave this spring. Last autumn, an American Hardy Duncan gained the Editorial Board.
