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Promotional video of the new Snickers bar with peanut butter won first place in the ranking of the most effective American television commercials of the first quarter of 2011, compiled by marketing and research firm Ace Metrix. On it informs edition of Marketing Daily. 4 out of 10 lines rating ranked advertising various products of Mars. Snickers parody video shows a client focus group of sharks. Sharks are choosing whom they would prefer to eat – man or woman. His choice to stop predatory men, as a few minutes before bathing, he rested the new Snickers bars with peanut butter. Unlike men, a woman bite the usual peanut butter. Second place went to commercial for "Pug Attack" ("Attack of the Pug") chips, Doritos. In the video a young man entices a pug chips from the glass doors. Throw a little pug out the door. Third place went to movie M & M's "Red Can't Say He Loves Her" ("Red is not to say that he loved her"), in which red M can not admit to a girl in love. M & M's appeared in the rankings three times – 9 place them to provide video "You Are What You Eat" ("You – what you eat") to actor Patrick Uorbartonom (Patrick Warburton), who turns into an orange m 10 was replaced by movie "It's Them or Gary "(" They either Gary ") with M & M's in the role of hostages. Advertising effectiveness was evaluated on a scale from 0 to 950. Criteria for evaluation were the indicators of credibility and "watchable" (watchability). Roller-winner scored on this scale, 668 points.
