The advertising campaign of Egypt in Russia will cost $ 3 million

April 25 we begin a massive campaign to promote Egypt in Russia – on TV channels, radio, in shopping malls. The total cost of the campaign – more than $ 3 million. In addition, this year we plan to spend a lot of activities in the Sharm el-Sheikh, Hurghada, Moscow, to support tourism. Among them, for example, music festivals, "- told RIA Novosti director tourism department of the Embassy of Egypt in Moscow Nahed Nazmi Ayad Khan. Start promoting holidays in Egypt planned to give a much earlier, but prevented a revolution which, however, has not changed plans for the Egyptians to run a campaign, says the Association of Tour Operators of Russia. Such a modest number of tourists not only due to the fact that in Egypt "allowed" to go recently, but also because at the moment Russian tour operators is carried out only 50 per cent from the traditional to the period of transportation. Khan added that the Ministry of Tourism of Egypt from March 31 to October 31 will compensate for empty seats to tour operators for charter flights, subject to load at least 70 percent. Meanwhile, market participants report that the loading of flight for the next date exceeds 70 percent, especially in Hurghada, wrote TourDom.ru. And in the NTC Intourist ", according to the PR-director of the company Irina Rastorguevo already sold whole and May holidays.