Adidas It takes about 15% of the market sportswear and footwear UK, Nike – 18-19%, said the head of the British division Adidas. The difference, he says, explains the leading position in the capital of the kingdom Nike London. "During the existence of Adidas in the UK has developed, that we work more in the northern part of the Kingdom, in Scotland than in the South," – says a company representative. «Nike has always been more developed in London" – he adds. The company Adidas – the official sponsor of the 2012 Olympic Games in London. According to head of Adidas, Herbert Hainer, it will give the company an opportunity to increase annual revenues by £ 100 million, and will in 2015 overtake Nike. In addition, Hainer said that Adidas is taking the leading position among suppliers of sports goods in Russia, Germany and France.
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