Advertising Festival and creativity, "Cannes Lions" opens in France

"Cannes Lions" began in 1954 as the International Festival of promotional films – the jury judged only commercials for television and film. Over time, it included a host of other nominations. Late last year, management changed its name to "International Advertising Festival" at the "International Festival of Creativity" and divided the participants in 13 categories: film (film), media (press), outdoor advertising (outdoor), virtual advertising (cyber), the use of media (media), direct advertising (direct), advertising on the radio (radio), promo & activation, dezayn (design), PR and craftsmanship promotional films (film craft). Number of participants of the 58th festival "Cannes Lions" has grown by 19% compared to 2010 and became a record in the history of the event. Total organizers received 828 28 000 entries from 90 countries. In this case, as stated on the website of the festival, the cost of registration of participation is from 290 to 1422 euros. According to the Director "Cannes Lions" Philip Thomas, an unprecedented increase in the number of participants demonstrates that the industry recovers from the financial crisis. Increased, in particular, the participation of creative teams from Asian countries of Latin America. More than twice the increase in the number of participants from Russia, the number of competitors from the Middle East. At the same time the number of submitted works are still in the lead the U.S., followed by Brazil, Germany, Britain and France. Russia has presented, in particular in the "film", 17 works in the categories of "food", "home appliances and furniture," "beauty products", "toilet", "home automation and audio-visual equipment," "recreation and Entertainment "," equipment and services for business, "" social advertising "" internet movies. " Jury the most popular competitions – the movie (3,31 thousands of applications), press (5.415 thousand applications) and outdoor advertising (4.49 thousand applications) – the lead U.S. agency creative director of Y & R (Young & Rubicam) Tony Granger and creative director of the French company Publicis Olivier Altmann. The winners of these awards will be known, respectively, on June 25, June 23 and June 22. The festival will end on Saturday, June 25. Besides the competition program, the festival is planned for more than 50 seminars, 20 workshops and master classes that will meet world leaders the advertising industry. Participate in the activities will be more than 8000 delegates from 95 countries.