Brands Staybridge Suites and Hotel Indigo hotel are holding IHG – the world's largest company, which operates under the brands of 4.4 thousand hotels in 100 countries, offering guests more than 652 thousand numbers. There also included trademarks Hotels Crowne Plaza, Holiday Inn, Holiday Inn Express and Candlewood Suites. "Apart-Hotel" is one of the newest trends in the formation of rooms in the hotel industry worldwide, which is that these numbers are on a "flat", where living conditions are recreated as close to home. The term "boutique hotel" refers to the hotel, usually with a small number of rooms and made to individual design project. Libinson said that an interesting brand of apart-hotel appeared in the U.S., where people are quite mobile and are used to move from region to region, stopping at various places in the short term. However, practice shows that in Russia such hotels in demand, given that it's more "refined product" rather than just a hotel. «Staybridge Suites St. Petersburg – the first apartment hotel in Russia, and I am very glad that he came there. This town in general has become for us a platform to promote new brands in Russia ", – said Libinson. He noted that living in the apartment hotel also has its limitations, which when done right can be seen as positive aspects. "Accommodation in the apartment hotel includes living there three days or more. The logic is this: You can live in a place, feeling the hotel is not as temporary shelter, as well as their own home. Design, selection of furniture, interior plumbing and most are focused on a person to feel at home while away from home ", – said the representative of the IHG. He stressed that even the lay public spaces due to the fact that people do not feel isolated in the unfamiliar space. For example, a restaurant in the apartment hotel looks like a big kitchen: with fireplace, firewood, a table, an "island". "We are currently negotiating for two sites for the construction of similar apartment hotels in Moscow. At the same time we understand that there are certain restrictions on the development of such hotels, they may not be much. From a certain point, such as hotels begin to compete with the market apartments, and hotels with conventional market "- said Libinson. Speaking about the effectiveness of Staybridge, he explained that, in particular, it is possible to reduce the cost of the owner, since a reduction of arrivals, departures and more long-stay clients reduces the need for the frequency of cleaning of rooms and, consequently, reduces the load on the staff, which allows reduce its quantity. "If we talk about the development of our other brands, it is worth staying at Holiday Inn Express. This is one of the most popular segments, and we will actively develop it in Moscow and St. Petersburg. We're talking about mid-priced hotels, working without compromising quality, "- said the official. Libinson said that such hotels located in the center are the two capitals. In addition, the company already has successful projects in the Chelyabinsk and Samara, but IHG intends to develop its franchise in the direction of policy areas. "Eighteenth-May, we opened up the contract management of Crowne Plaza Hotel on Ligovsky Prospect of franchised hotels to accommodate tourists" Holiday Inn Moscow Gate "and apart-hotel" Staybridge Suites Moscow gate. " Thirtieth day of November we are opening a hotel "Crowne Plaza Airport" and recently signed a contract for a hotel Indigo in the Foundry Avenue in St. Petersburg ", – said the spokesman. The company plans to open in the fourth quarter of 2013 in St. Petersburg hotel «Crowne Plaza Nikolskie ranks" in the 334 rooms. In parallel, negotiations are under way to build a city on the Neva Hotel InterContinental brand and the two objects Indigo. "Gradually we are beginning to market a new brand of Holiday Inn Express – Hotel Family Holiday Inn, but with a more efficient use of space, with a reduced number of additional services, but with increased quality and number of rooms with more attractive prices," – continued Libinson. Furthermore, by price range version of IHG, to be Holiday Inn, Crowne Plaza and then, and Indigo. "The last two brand can not be compared because they both belong to the category of four or five stars, but the Crowne Plaza – the hotel is a full cycle, which are fairly large amount of meeting space and which is focused primarily on visitors from the business segment" – said vice-president. According to him, Indigo – this boutique hotel is a high level, where everything is focused on serving the guest and giving him high-quality services in line with the price line in this category. "It is understood that we do not charge a премиум for" boutique ". The most important thing in Indigo – is represented in the elements of decor and design of the building history, the history of the place where is located this hotel. These elements allow to emphasize the uniqueness of the building or place and, thus, to sell the guest the story. Indigo for those who want to learn something new, get personalized service, "- said Libinson. Such a concept the company has successfully implemented in London and the U.S., and in the coming years will open hotels in Berlin, such as Indigo, Edinburgh, Birmingham and Hamburg. Already there are negotiations on the establishment of a boutique hotelFirst in Paris and Rome. For HIG is symbolic that the first hotel brand Indigo in Russia will be the first in St. Petersburg, he said. "For us, St. Petersburg – this is the city of indigo, a city-story building and every street that has its own history. In the Indigo brand there are no two identical objects, it can be regarded as a new word in the line of international network operators. Our task is to present this very special city hotel unique ", – assured the vice-president of IHG. Full text of the interview, visit the website travel.ria.ru>>
Recent Comments
Related Posts
