Jobs has repeatedly said that perceives itself not as a manager, but as a leader. In his view, meant to pick up in the company's best of the best, and inspire them to create an atmosphere in which they could have the most of their potential. Jobs Now, though, and will remain in the company, its lead will be gone. After receiving his statement of resignation with a reference board of directors decided to appoint to the vacant post by Tim Cook. That he repeatedly substituted Jobs when that re-launched a health problem, and that its co-founder of Apple recommended the appointment of his successor. Recently, Tim Cook served as chief operating officer. He, in particular, was responsible for sales, interaction with suppliers and resellers of Apple, as well as services around the world. In addition, he led a division of engaged PCs Mac. Prior to joining Apple in March 1998, Cook was vice president of Compaq (computer manufacturer, later absorbed by Hewlett-Packard), which oversaw the sale and delivery. Now in front of him and other managers is not an easy task – to prove that they are able to work independently as well as under the leadership of Steve Jobs. Most likely in the near future everything will go smoothly – the company certainly has developed under the leadership of the former "leader" of a plan to develop their core products, including computers, tablets and smart phones, a couple of years. In the more distant future, especially if Jobs is because of health problems will not be able to help with advice, a team of Tim Cook will have to rely only on themselves. The main problem experts see that Cook great manager, manager and salesperson, but is unlikely to be able to successfully lead the development of new devices, determining the best design and new features that give them worth. It is known that Jobs has personally made decisions about whether the implementation is worthy of this or that development. For example, like The New York Times, on the first iPhone Apple engineers worked for a year, and only the third prototype, they had prepared, was approved and went on sale in June 2007. Jobs make such decisions based on their understanding of not only technology but also popular culture. According to him, to give customers what they want – a dead end. Need to give them something that they can not even imagine – it was, for example, tablets iPad. Apple announced the leadership changes after the close of stock trading, so that a broad market has not yet had time to react to the departure of Steve Jobs. At the same time, around the clock electronic tograh shares compan uu fell by about five percent. The size of the fall suggests that investors are certainly aware of higher risks, but the overall confidence in the company to lose. Since 1997, when Jobs for the second time was headed by Apple, its market value rose from 2.08 billion to $ 348.7 billion – 167 times.
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