Experts: AvtoVAZ is working on a design, it remains to improve the quality of

The exhibition "InterAuto 2011" president "AvtoVAZ" Igor Komarov, presented the new chief designer of the company. They became the Steve Mattin, who spent 17 years at Mercedes, where he developed the design of the exterior of cars A-Class, S-class (working 1998), etc. From 2005 to 2009 Mattin served as vice president of design Volvo Car, participated in the creation of models such as the S-60, V-60 and XC-60. The press service of "AvtoVAZ" agency "Prime" reported that from October 1, Mattin start working. "Mattin will influence the design of all car Lada, perhaps, but Lada Granta-sedan, production of commodities which have already begun. Cars, complete the design of which will make the Mattin, there will be no sooner than 3-4 years, this is a worldwide practice, "- the press-service, and added that Mattin can participate in work on face-lifting Lada Kalina, Lada 4×4 modernization , hatchbacks Lada Granta. Calling master leading expert "Finam Management" Dmitry Baranov believes that Mattin deliberately accepted the invitation of "AvtoVAZ". "Like any Western man, the western mindset, he gathered information and agreed to the job for a reason – he knows about cars and the image of" AvtoVAZ ". Nobody forced him, he voluntarily decided to go to work at "AvtoVAZ". And for him it is a challenge to change the attitude of Russian consumers and foreign investors to "AvtoVAZ", "- said Baranov. In turn, Michael Park of "Aton" believes that Mattin had invited to work at "AvtoVAZ" before, when there was work to create the appearance of the Lada Granta. Meanwhile, the analyst "Investkafe" Cyril Markin doubt that Mattin will provide an opportunity to radically change the style of "AvtoVAZ". "Steve Mattin is not involved in working with Lada Granta, in his tasks will include developing a new image of cars that come to market in the next 5 years. And here it is worth considering: a guide will give a "AvtoVAZ" free flight of fancy designer? "- Ask an expert. Quality above all Pak said that Mattin be a huge amount of work. In particular, it needs to realign the design bureau, as well as to ensure that the cars were set on the components of high quality. "No normal quality sell a car with a design difficult," – said Baranov, who adds that "AvtoVAZ" is working to improve the quality of its vehicles. "Changing parts, as well as component suppliers. They carried out serious work on improving quality. The plant is changing, "- he said. Mattin is not the first senior specialist in the automotive industry, who arrived in Russia. The first was the current President of GAZ Group Bo Andersson, who previously worked at General Motors. At This Baranov said that the arrival of Mattin at "AvtoVAZ" to add some optimism to foreign investors to the Russian car industry and in particular the auto giant. All car news