Sitting atop the privilege pile, males not often get consciousness campaigns aimed straight at them. Movember is likely one of the few, but now a model of ladies’s razors desires that for itself, too. Why?
Prostate and testicular most cancers are, clearly, males’s points. So too, predominantly, is suicide, which kills one man each minute of day-after-day around the globe. Within the Western world, males are three to 4 instances as doubtless to die by suicide as girls.
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Since 2004, males worldwide have been rising their mustaches out for ‘Movember,’ all within the identify of selling males’s well being and elevating money to deal with these issues. Till this yr, when one girls’s grooming firm got here alongside, took a take a look at Movember and determined it wanted a great dollop of feminism.
“Ladies have mustaches too,” a hirsute mannequin tells viewers in a brand new advert by razor firm Billie.
“We’ve been hiding all of them our lives. However newsflash: we’ve received them,” one other fuzzy-lipped mannequin says, earlier than exhorting the ladies of the world to hitch them and kick in funds to their Movember marketing campaign.
To be honest, these funds do go in the direction of tackling the lads’s points talked about above. And Billie will match all donations as much as $ 50,000. However you wouldn’t know this from the advert. As a substitute, it appears like yet one more piece of woke posturing, intentionally launched throughout Movember to remind us, in case we forgot for a cut up second, that ladies have issues too.
And, if girls do wish to develop out their mustaches – thus rendering them utterly unattractive to the patriarchal ‘male gaze’ that feminists spend a lot time complaining about – then that’s their prerogative. In spite of everything, the times of ‘bearded girls’ being paraded as circus freaks are lengthy gone.
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However can’t we only for one month be spared the relentless onslaught of company wokeness? Males are not often handled to consciousness campaigns and fundraising drives, so can’t we not less than have Movember?
In fact, no one needs to be compelled into silence: lady, man, or hip company. However whereas sure teams promote consciousness of male breast most cancers, male razor firms usually don’t put out advertisements throughout Breast Most cancers Consciousness Month reminding girls that “hey, newsflash, we get it too you already know!”
It could be utterly tone-deaf if a crowd of unwashed incels raised cash for Nationwide Home Violence Month, then put out an advert blasting the ladies who’ve spurned their advances.
By all means, contribute to Movember in case you assist the trigger. However keep in mind that the trigger is males’s well being, and the month shouldn’t be a soapbox for a totally unrelated message about physique picture and the empowerment of the feminine mustache.
By Graham Dockery, RT
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