The brand new CEO expects to see 1 billion new month-to-month customers inside a yr
New person signups on Twitter have hit an “all-time excessive,” the social media platform’s proprietor, Elon Musk, mentioned in a tweet on Saturday.
In response to slides from an organization discuss he posted on-line, new signups averaged over two million per day within the seven days to November 16, up 66% in comparison with the identical week final yr.
“I feel I see a path to Twitter exceeding a billion month-to-month customers in 12 to 18 months,” Musk mentioned in one other tweet early on Sunday.
Twitter has been combating what Musk known as a “large drop in income” in current weeks, ever for the reason that billionaire Tesla and SpaceX proprietor took cost of the social media big. He blamed this on the lack of advertisers, who’ve halted their Twitter campaigns following Musk’s adjustments to the platform.
Earlier this month, Musk laid off half of Twitter’s workforce, together with the groups liable for communications, content material curation, and human rights, and AI ethics. This, together with Musk’s earlier resolution to cost customers for Twitter’s verification function, sparked considerations over the platform’s content material moderation and the unfold of pretend accounts, and the way these might have an effect on the general public picture of Twitter advertisers.
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A report revealed final week by the nonprofit watchdog group Media Issues for America claims that, for the reason that finish of October, Twitter has misplaced half of its prime 100 advertisers. The now-departed accounts introduced the platform over $ 750 million in 2022 alone. These embrace firms corresponding to Common Motors, Mondelez Worldwide, Volkswagen, Chevrolet, Ford and Jeep.
Earlier this week, Musk introduced additional adjustments to the platform, the primary one in every of which was a brand new verification system for paid subscribers. As a substitute of a blue checkmark for all verified customers, a gold test will probably be used for company accounts and a gray one for presidency accounts.
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