Russian e-commerce market will grow over 5 years at 130%

According to Data Insight, in 2010, 12.5 million shoppers spent on online purchases in Russia 240 billion rubles, 50% of e-commerce market were in Moscow and Moscow region. St. Petersburg is the second largest user activity after Moscow, although the gap between them is reduced. Customers он-лайн stores are 57% of Moscow's Internet users, 46% of users in St. Petersburg and 35% – in Russian regions. The average user spent in Moscow over the past six months, 15.8 thousand rubles in St. Petersburg – 11,7 thousand rubles, and in the regions – 6,7 thousand rubles. The most popular segment of the goods (the number of orders) in the online store is currently the clothing and footwear. However, the size of the average check is still leading household appliances.