In last Thursday's Stark Country, we revealed that gold spins are on the rise for the Dixie Chicks eight and a half years after the incident that cost them their career. But even after all this time, a surprising number of country programmers say they're still not playing the group's past hits. Even those who are playing them are doing so very cautiously, with the politics of each market still playing a deciding role. When asked if all had been forgiven and forgotten when it comes to the Chicks, one programmer responded, "Are you kidding? "We asked programmers how much (if any) Chicks music they're playing now in the their gold categories, and how much that has changed in recent years. We also asked what kind of reaction they do get when they play or test music from the group now. Surprisingly, PDs say the listener hostility toward the band still hasn't abated, despite the more than eight years that have passed since lead singer Natalie Maines remarked at a London concert on the eve of the Iraq war that she was ashamed then President George Bush was from the group's home state of Texas. WYCD Detroit was instrumental in the group's launch in 1997. But today, current OM / PD Tim Roberts says, "We are still not playing them in rotation as a portion of our audience continues to push back on them in research and in a very vocal way (complaints). We actually did a phone topic on it a few months ago and the negatives still far outweighed any positive comments or support. "At WFRE Frederick, Md., PD Jess Wright reports," We only have one song by the Dixie Chicks in our rotation at the moment, and it's the Star Spangled Banner (we play a version of it every day at noon) and I'm not sure most people know it's them. I have moved a song or two in and out of the light gold or fill categories a time or two because I genuinely like the way they sound on the radio, and that's more than my predecessor played, but I'm always hesitant to play them during the daytime. "Even after all this time, there are people who will call or e-mail and tell us we are un-American for playing the Dixie Chicks," Wright says. "It's a shame. While my personal politics may not line up with theirs (or more accurately, Natalie's), they did make a radio station sound good, didn't they? "" It's a similar situation in Richmond, Va. , Where WKHK PD Buddy Van Arsdale reports, "We don't play any Dixie Chicks. Richmond tends to be conservative, and playing them just riles up a very vocal part of our audience. I would be willing to bet it's a small percentage, but like the Tea Party members, they are loud! "To be fair," Van Arsdale continues, "I have checked Dixie Chick songs in our research and some of their songs still test well." But in this case his gut outweighs research. Asked if radio listeners have forgiven or at least forgotten about Maines' comment, Van Arsdale says, "Are you kidding? Look at what's going on in Washington right now. We can't get a jobs bill agreement, let alone forgiveness for the Dixie Chicks! "Ditto for KIXZ Spokane, Wash., PD / MD Paul Neumann, who reports," [I] haven't played Chicks for years and I haven 't seen any national research either, so no airplay. "There's better news for the band at KUPL Portland, Ore., where director of music programming Scott Mahalick reports he has five Chicks songs in rotation, and they generate no negative reaction. But, he adds, "Portland is very liberal." Interestingly, Mahalick is also ignoring his research, but in the opposite way as Van Arsdale. "Our research shows we should not play any Dixie Chicks," he says. "[They are] highly polarizing, so this [five songs in rotation] may be changing in the future." Current KTTS Springfield, Mo., PD Mark Grantin has worked in three different markets since the Chicks backlash erupted, and he notes some interesting differences he's seen market to market. At KTTS, he says, "We are not playing any Dixie Chicks titles. Shortly after arriving at KTTS, I put several of their titles on a music test. I wanted to see if the country audience in this market had forgiven them, and if there was an appetite for their music. All titles in that test were scored by our listeners without naming the artists. Clearly our listeners told us that they don't consider them to be core artists or songs that they want to hear on KTTS. Scores were very low with huge hate numbers. "We saw similar results in Lexington, Ky., When I was there," Grantin continues. "We did not play any of their titles for the same reasons: low overall scores and high negative scores." By he had a different experience in Madison, Wis., Prior to his departure from that market in 2007. "We did continue to play some of their titles in Madison," he reports. "The market was very different. I had just as many calls and e-mails from listeners indicating that they did not want me to censor their music [as] those who were very passionate about me removing their music. Ultimately, several of their titles scored well enough to continue to play, although all titles scored lower than prior to the [Maines] comments and controversy. "After last Thursday's story ran, Chris Mosser, host of" The Roadhouse "evening show on KVET Austin, Texas, reached out to offer his comments on the topic. "We came completely off the Dixie Chicks when the Bush thing happened, and it has stayed that way since," he says, "but I sneak in a few Chicks songs on the Roadhouse show (our Texas-intensive evening daypart), 'Traveling Soldier 'and' Godspeed 'primarily, typically late at night and only occasionally, frankly out of caution of a negative reaction. But I have, so far, not drawn any heat. I've intentionally gone with 'Soldier' due to its pro-military theme, which is difficult for even the angriest Chick-hater to object to. Plus, being a Bruce Robison song performed by Texas girls, it couldn't pass the regional test more convincingly. "I'll admit, I want to play the Chicks because the music is so good and I'ma fan personally," Mosser continues, "but I think there will always be some hesitation among country programmers about them. My feeling is that probably most of the audience is over it, but those who are not are really, really not. Austin's a liberal town, but we're still in Texas. "Townsquare Media VP / country Bob Moody says at his group of stations," Songs by the Dixie Chicks continue to test too poorly to qualify for our recommended gold list. I'm not aware of any Townsquare Media country stations playing them enough recently to elicit a response. "The backlash against the group (and Natalie in particular) doesn't appear to have been due entirely to 'the incident,'" Moody adds. "The FUTK stunt [in which Maines wore a t-shirt on a televised awards show with a thinly-veiled expletive aimed at her then nemesis, Toby Keith] and other offensive behavior may be factors as well. "WYCD creative director / production director Terry Phillips sent Stark Country a note after last Thursday's story ran with a reminder about some of the other behavior Moody is referencing. "You forget to mention they publicly called country listeners stupid and backward," he writes, recalling some blundering media statements the group made while attempting to mount a comeback in 2006. Phillips also painfully recalls that when the group toured following the country radio backlash against them, "They gave tickets and backstage passes to CHR stations, stiffing us … Personally, I stood by them though almost it all, and I could forgive almost everything they said and did as personal opinion … but those amazing, incredibly talented women treated a station that supported them like crud. "Meanwhile, WQHK Fort Wayne, Ind., OM Rob Kelley says he's" still not playing any Chicks music, even though I've seen our local testing come back a bit with better passion scores on 'Wide Open Spaces' and' Cowboy Take Me Away. 'However, both tracks still pack significant polarizing negatives … The political landscape here in Northeast Indiana is very textbook' Red State. ' Playing by the rule of 'You don't get hurt by what you don't play,' there aren't enough overall numbers give play to the Chicks. "And Kelley cites another key reason why the group is no longer a top contender for gold airplay. "The Chicks have been gone for so long the young demo is virtually unfamiliar with them," he says. "In 8 1 / 2 years we've watched new superstars emerge. Some of those acts were not even signed 8 1 / 2 years ago. I would never fault anyone for sticking with their beliefs, but in the time passed does the public really care about the Chicks in general? Instead, we've seen 8 1 / 2 years of missed branding or re-branding, along with a bonding opportunity that was gobbled up by Carrie Underwood, Miranda Lambert, Jason Aldean and Taylor Swift. "Sirius XM Radio director, music programming Al Skop shares a similar thought.
Recent Comments
Related Posts
